Big Mistakes that can Destroy User Experience of Your Product

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There’s plenty more that effects how a product performs than just knowing what’s trending and what looks good. You may have the fanciest of furniture in your home but if it’s not comfortable, you will not want to use it. This is exactly what UX (User Experience) is all about. It goes beyond how your product looks and has to do with how the user interacts with every aspect of the product and how it makes them feel. Does the UX design create a pleasant experience? Is it connected with the UI (User Interface)? Is it interactive and is it meeting user goals?

Let’s face it, a well thought-out user experience design can make the difference between a potential sale or a wasted lead. Which is why even the most experienced of designers need to be aware of these things that destroy the UX. This blogpost will address those common UX pitfalls so that you can avoid them and mold your product strategies accordingly.

Not knowing what UX is

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User experience is all about giving your audience a turbulent-free ride. The social media storm has ensured that user interaction is now just a click away. Therefore, you cannot afford a mediocre user experience. You must first understand that user experience is the gateway to your product’s success as it helps in targeting your audience, generating leads, converting them into buyers, aids engagement, builds your brand and drives your digital marketing strategy as well. Moreover, you must also understand the difference between UI and UX so that the right approach can be adopted. UI has more to do with the visual and the interactive design but the process itself is guided by the UX research keeping in mind its ease, purpose and feasibility. This ensures that the UX design will guide the user flows, have a clear application outline and user directions that the UI designer will further polish.

Static Design

In an ever evolving business world, you cannot afford to get complacent and just have a design that was in sync with the emerging trends of that year and that too with just one platform. This UX mistake can cost you dearly. You have to ensure that the UX experience enables the customer to navigate through your site from one page to another for instance and be able to do that from on the go on whichever device that individual is using. A good UX experience is an interactive one which makes the user feel connected too.

Clichéd Tactics = A Good Experience

Always remember that you are not just creating content and templates, you are actually striving to give the user the best experience there can be. Staying away from Lorem Ipsum and having initial design templates with real content will actually help the customer relate to you more – forming a connection. This also involves not pestering the user with using your services or subscribing right away as this will give the user the wrong impression rather than patiently walking them through their buyer journey.

Slow Buffering

slow-browsingHaving slow loading pages is one of the major reasons why customers either leave or switch to other websites. Not everyone has the time to wait for the page to load and then navigate through the rest of it. A responsive design thereby being a must. This will not only bring in more traffic to your page but your site will also score a better ranking on search engines. Such a responsive website and application designs also have a better chance at being ranked higher across search engines like Google since they retain users.

Inappropriate Font and Images

It is good to be experimenting with innovative interfaces and novelty options but you must always remember to maintain your product’s visual hierarchy. The fonts should be readable across multiple platforms. According to Apogaeis, fonts with extreme tails, swashes and slants should be avoided. Moreover, the images used must be carefully chosen. Providing a good user experience means having images that are unique, of good quality and high resolution. Moreover, the images must be consistent with the overall topic and content. If the visual aesthetic is not in sync with the topic, then the user will feel a disconnect and will not be able to grasp the message. Therefore, maintaining readability and visual consistency is crucial to enhancing the user experience. For fonts you can learn more from the link below

Quantity over Quality

It’s relatively easy to write stories on stories and flood your user with loads of irrelevant content. However, this is what must be avoided! Time is a scarce valuable resource and the more relevant information you can give, that too in a concise manner, the better! The content that you provide must be relevant, to the point and follow a mix of fonts and designs so as to grab the user’s attention.

Insufficient User Research

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Not knowing what your competition is doing or just sticking to exactly what they are following restricts your ability to think outside the box. This then means that your user is not getting anything unique or personalized from you. After all, if their needs are being met already then why should they be drawn towards your product? Hence, it is crucial that while you are knowledgeable about what’s trending in the market, you must identify your target audience and address their pain points with a unique touch – thereby distinguishing your product.

Conclusion

To sum up, good design experience is quite powerful. If you don’t like the product aesthetic and its feel, you will not spend more time learning about it. It’s as simple as that. Design, therefore, is one of the tools whereby you can outsmart your competitors and knowing how to integrate user research with strategy and design is the way to go about it. The right know-how, therefore, helps you avoid such big mistakes and makes you better able to increase your following.

2019-12-13T15:17:45+00:00