Empowering Women through AI Writing Technology
Expertise: UI, UX, Strategy & Design
Platforms: Website & Web app
An intuitive AI writing and self-publishing platform where women own the conversation. Content on the platform is for women, by women, and aimed at elevating women's voices everywhere.
Iman Oubou , an award-winning entrepreneur, published scientist and former beauty queen, noticed gender disparities in the workforce and an omnipresent bias across media representation of women. The knowledge women gain through their personal and professional journeys deserve the space and respect that traditional media has never really given them.
The initial user experience hindered the platform's ability to attract and retain users. With limited platform functionality, it was difficult for users to efficiently publish their content. Oubou partnered with reloadux to run a Discovery Workshop and revamp the product.
reloadux team took the time to put together the
right user
flows and walk us through them to
understand the entire process of the user journey.
Iman Oubou - Founder (SWAAY)
We developed a complete understanding of the existing app, Expansion ideas, added suggestions, and inspiration for the facelift.
We had to keep the functionality of the app the same, while also making it easier to use. We ran sessions with stakeholders, met users, and finalised the suggested User Flow and UI Design, improving the product experience.
Our focus for the visual design was to convey trust, self-confidence and interaction; strategically implementing images, colors, typography and other elements.
Improving the platform's overall visual appeal, the revamp focused on making it more accessible, enhanced the functionality by adding features to provide a seamless content creation and publishing experience.
“SWAAY is the first platform that focuses on amplifying the voices of woman leaders in a way that resonates with all women. I believe that it has the potential to be the Fortune Most Powerful Women of this generation.”
Former President of Time Inc. Digital
“SWAAY is a place where women are collectively changing the narrative and redefining modern womanhood. the platform exists as an outlet to raise our voices, learn from one another, inspire and be inspired.”
Journalist, best-selling author, advocate
SWAAY + reloadux
See how we worked together from afar.
Mass media marketing platform.
