January 14th, 2020 – 6 min read
The Design Sprint Process
When it comes to product design, having a clear thought process and execution strategy is absolutely fundamental. This is where the Design Sprint process comes in that involves prototyping, testing out ideas and solving potential problems. The huge thought with the Design Sprint is to manufacture and test a model in only five days. You’ll take a little group, clear the calendar for seven days, and quickly progress from issue to a tried arrangement with a demonstrated bit by bit agenda. The best part? It resembles quick sending into the future so you can perceive how clients respond before you enter production, waste resources and incur unnecessary costs.
Be that as it may, the Design Sprint isn’t just about productivity. It’s additionally an amazing method to stop the old defaults of office work and supplant them with a more intelligent, progressively aware, and increasingly compelling method for taking care of issues that draws on everyone’s strengths —including the leader—and enables you to put your energy in work that actually matters.
The Brief History of Design Sprint
The Design Sprint process was created by Jake Knapp in 2010. He took inspiration from many places, including the product development culture of Google, the design thinking workshops of IDEO, ideas like Getting Real from Basecamp and The Checklist from Atul Gawande, and even his own experience of building products such as Gmail and Hangouts.Between 2010-12 at Google, Jake perfected the Design Sprint for teams such as Chrome, Search and Google X. He took Design Sprints to Google Ventures in 2012, where the rest of the team chipped to improve the process with their skills.
To further perfect the process, more individuals like Braden Kowitz added story-centered design – a user-focused approach rather than features or technologies. Similarly, Michael Margolis has taken customer research — which can usually take weeks to plan and often deliver confusing results— and has found a way to achieve crystal-clear results in just one day. John Zeratsky focused on measuring outcomes with each company’s key metrics. And last but not the least, Daniel Burka brought first hand expertise as an entrepreneur to ensure every step made sense for startups.
How it Works
So let’s break down the process:
On Monday, you make a guide of the issue. On Tuesday, each individual sketches a solution. On Wednesday, you choose which sketches are most grounded. On Thursday, you assemble a practical model. On Friday, you then test that model keeping in mind the client objectives.
But before the sprint begins, you have to do some sufficient prep. Not only do you need to have a challenge that actually justifies five days worth of focused work, but you also have to simultaneously recruit a team with diverse skills to undertake and solve that very challenge.
Day 1 is a series of structured conversations to build a foundation—and a focus—for the sprint week. The structure allows the team to “boot up” as much information as quickly as possible—while preventing the usual meandering conversations.
In the morning, you’ll define key questions and a long-term goal. Next, you’ll make a simple map of your product or service. In the afternoon, you’ll ask the experts on your team to share what they know. Finally, you’ll pick a target: the moment on the map that represents the greatest risk and opportunity.
Day 2 is all about solving the problem, using a method optimized for deep thinking. Instead of a typical group brainstorming session, every individual will sketch their own detailed, opinionated solutions, following a four-step process that emphasizes critical thinking over artistry. This helps bring in more ideas to turn into a testable hypothesis.
This stage helps to prioritize user needs and helps you visualize the customer journey from start to finish with your product or service.
Day 3, you and your team will have a stack of solutions after having carried out the empathy mapping and customer journey sketching. Now, you have to decide which of those sketches should be prototyped and tested. Remember the end goal is that your product or service resonates with the user.
Day 4, you’ll build a realistic prototype of the solutions in your storyboard so you can simulate a finished product for your customers. Design Sprint prototyping is all about a “fake it till you make it” philosophy.
It’s time to put that prototype to the test! On day 5, you’ll show your prototype to a couple of people, with seperate 1:1 interviews. Instead of waiting for a launch to get perfect data, you’ll quick-and-dirty answers to your most pressing questions right away.
So,Why do you need a Design Sprint?
To sum up, the design sprint helps you know the design process inside out. You are not only relying on your team’s strength as a whole but are also empowering every member to think creatively and to be active contributors to the product’s success. Moreover, by having a clear thought-out process, resource optimization is achieved and the progress too can also be easily tracked. Ultimately, this 5 day process enables relevant insights, consumer profiles, and potential problems and challenges to be gathered from which a unified understanding and idea generation takes place across all members so that the ideal product-market fit is achieved.