A Simple, Iterative Process

Our formula for building the right product

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Discover

As a consulting agency, we start with understanding your business and product goals. We explore by collecting relevant information from accounts, demos and customer research stats to craft an intuitive solution meeting your needs

Business

– What is the company’s background and vision?
– What are the client’s requirements?
– What are the goals of the project?

Users

– Who is your target audience?
– What problems they are facing & why?
– Why does the problem exist?
– What do the users need?

Market

– Who are the competitors?
– What is the product’s feasibility along with competitors?

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Define

Drawing on what we have learned during the discovery phase, we craft a roadmap addressing all your pain points and end goals.

Problem Statement

– What are the major pain points?
– What are user expectations?
– What are the KPIs of the project?

Existing Solutions

– What are the existing methods and tools?
– What are the benefits and drawbacks?
– How we can come up with a better solution?

User Journey

After all the brainstorming sessions we will short list the ideas find a dominant one and start creating user journey for each interaction

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Design

It’s the fun part where we bring ideas to reality. By mapping empathy and cognitive science, we drive a solution which is intuitive and visually appealing for the user.