TradeZella
Revamped Trading Journal That Helps Traders Make Data-Driven Decisions
TradeZella
Tradezella is #1 trading journal for traders
Owned by a young entrepreneur & a billionaire Umar Ashraf. A cutting-edge trading platform to offer traders an all in one trading experience. It provides a comprehensive suite of features, including real-time market data, advanced charting tools, seamless order execution, trading journaling, and in-depth analytics. Our objective was to enhance the overall user experience, making the platform more user-friendly and accessible for both novice and experienced traders.
The challenge
Enhancing digital experience for traders
Despite its powerful features, Tradezella faced several UX challenges that hindered user satisfaction and engagement. Some of them were complex and cluttered interface, steep learning curve for new users, lack of onboarding guide, Inconsistent user experience across different devices. We collaborated with these young entrepreneurs to take the product experience to another level. Our primary focus was to enhance the dashboard analytics.
Our Approach
A User-centric design approach
reloadux took a user-centric approach to revamp the trading platform web & mobile experience.
Progress tracking with net daily P&L
Analytical insights for scaling up trading
Powerful journaling with intuitive experience for mentors and mentees
Visibility of market with up front information
Customisations based on your preferences
Our solution
Empowering traders with clear insights into daily performance
We collaborated with the Stakeholders to understand their long term vision and run discovery sessions. Created revamped User flows focusing on prioritising essential features and widgets for the end users. Making it easier for them to navigate and generate profit while using the platform. Visuals were created focusing on industry best practices and tested by traders.
Results
Traders were very excited about the launch of new Dashboard
The new platform was powerful in visuals and better in experience for users. The launch got good hype and results.
40%
Increase in User Interaction
4.7
Product rating at TrustPilot Reviews
25%
Boost in User Retention
30%
Increase in new customers
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